Q: I have engaged a social media influencer to promote my dental practice on various social media platforms. They have agreed to share messages and content regarding my practice in exchange for financial compensation, as well as for dental services. When my messages are shared under their byline, I have seen increases in patient engagement. The social media influencer was not a patient of record in my practice when I engaged them to share testimonials and other social media content. Later, the influencer became a patient through a services exchange agreement.